Recently with my work on the internet making sure I'm tracking all the info I can find on GarageTown I've run into some very interesting discussions and posts. The majority of discussions are singing the praises of GarageTown and how we've provided high end private storage condominiums for the "stuff" people have acquired, and some are more personal interest stories about the people that own a GarageTown unit. But the really exciting ones are the people who don't understand the concept of owning your own space, who can't see why someone would need a home away from home for their stuff, who just don't get it.
This is one of the reasons why I love my job. I get to take a Grumpy Sourpuss and simply present the entire idea to them and watch as even the most "anti-material possesion" person warms up and eventually says, "Yeah, I can see how that's a good idea and it helps people". It's like watching a catapillar turn into a butterfly, and it takes about as much time.
When someone says something negative about GarageTown it isn't necessarily against us as a company, but against the idea that we helped create. The idea that you should be able to OWN your storage. Once people who don't approve of having a place for your stuff frees up space at your home, creates another environment to entertain, helps you network with other people, they start to see the light. The part that usually wins others over is when you explain that it's very similar to a storage unit, but it's huge. A storage rental facility is out to just collect your money forever without any intent of giving you anything back besides access, with GarageTown our intent is to have you acquire the property so that you can do whatever you want and gain the real estate appreciation, try getting that from a storage rental! Not that I want to slam the storage rental business, we are almost in 2 different markets, but with GarageTown you receive a similar product with very different benefits.
The reading of all these posts again confirmed that GarageTown USA is not for Material Goods, it's for Material Greats.
Wednesday, May 21, 2008
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